Trans Studio Makassar

Trans Studio is the world’s 3rd largest indoor theme park (as of 2009), located in Makassar, South Sulawesi, Indonesia. The 20,000 m² wide and 20 meters high indoor theme park. Trans Studio is built on the area of 12.7 hectares with investment up to IDR 1 trillion (approximately USD 104 million). The indoor theme park was inaugurated by the Vice President of Indonesia, Jusuf Kalla, exactly on September 9, 2009 (09-09-09)^[3]. Trans Studio itself is a part of The Trans Studio World project, which will include Trans Walk and Rodeo Drive, Trans Studio, Trans hotels, and offices of Mega Bank^[4]. Under the management of PT. Trans Kalla, the Mega Development Project will provide an integrated development, comprising not only an indoor theme park, but also shopping mall, supermarket, hotel, office area, recreational beach area, and residential area. The 22 rides and attractions for the theme park are designed by John Stevenson, the director of the animation movie Kung Fu Panda. The whole project is scheduled to be completed sometime in 2010.

Background

Trans Studio is located on the main road of Metro Tanjung Bunga Street, Makassar. The 2.7 hectares indoor theme park consists four zones with 22 features and rides, which is able to hold 5,000 people. Trans Studio is developed under the management of PT. Trans Kalla, a partnership between Para Group and Kalla Group. Chairul Tanjung, the founder and the owner of Para Group, is the number 18th richest Indonesian businessman. He owns Bank Mega and television broadcasting company, Trans Corp. In fact, Trans Corp, who operates private television stations TransTv and TV7, is the first television station ever to own an indoor theme park. On the other hand, Kalla Groups is owned by Jusuf Kalla, the current Vice President of Indonesia. Together, Chairul Tanjung and Jusuf Kalla created PT. Trans Kalla in 2007. Para Group is responsible for funding and constructing the entire facility, while Kalla Group is responsible for providing the land. Para Group holds 55 percent of the share and Kalla Group holds 45 percent.

Rides and Prices

As a part of the entertainment, Trans Studio will provide the first mono train in Indonesia^[6]. The theme park consists of 22 features and amusement rides including Central Studio, Lost City, Magic Corner, Tsunami Island and Cartoon City. Many of the rides in Trans Studio are adopted from TransTV’s and Trans7′s shows such as Dunia Lain, Si Bolang, Jelajah, Ayun Ombak, and Angin Beliung; yet, some of them are adopted from Universal Studio and Disneyland in the United States. The rides also contain space simulation program of several television stations such as TransTV, Trans7, and other events in Indonesia. One ride that is pretty unique is “Dunia Lain”, which in english is “Another World”. It is an Indonesian style haunted house with different kinds of Indonesian ghosts such as kuntilanak and jelangkung.

The visitors can experience the feeling of a celebrity in front of the camera or to be the crew of a television show. Moreover, there is a Studio Central, an extraordinary theatre with 1960′s theme, providing the visitors the glamor world of Hollywood; the zone reveals tricks and secrets behind the scenes of great movies^[4].

The minimum package price per person is IDR 100,000, which is around $10. This package includes IDR 10,000 for the studio pass that has to be used to pay any transaction (no cash) and will not expire for lifetime, and IDR 90,000 for 15 tokens for 15 different rides. The minimum balance for the studio pass is IDR 100,000 (USD 10) and maximum is IDR 5 million (USD 500).

Here’s the list of the features and rides along with the price:
1. Trans City Theater IDR 15,000 (USD 1.50)
2. Studio Tour IDR 15,000